Shipping

Douglas Pereira

Land it

• A branch is not a product
• Behind a flag still counts
• Behind a meeting does not

Shrink the first version

• If it needs a launch, it is probably too big
• Cut scope until you are slightly embarrassed
• Then ship, and listen

The loop is the strategy

• Build, show, change your mind
• Status updates are not feedback
• Customers will tell you the real ticket

Momentum compounds

• Teams that ship learn faster
• Teams that wait get better at waiting
• Make the next ship smaller than the last excuse